With a sensual purity design that lights up every sense on every level, the arrival of the all-new EQE is meant to awaken long-forgotten desires and spark your curiosity about what an electric car can be. For the all-new EQE TVC, we took a poetic approach to translate this concept. The story was illustrated between two imaginatively parallel worlds, the EQE and our protagonists awakening each other subtly and gracefully by arousing all senses.
While the global pandemic transformed users' behavior from a physical world to a virtual-oriented life, we also advanced from ordinary vehicle presentations and management speeches to a whole new meta level. We designed an entirely new metaverse for Mercedes-Benz and enabled spectators to embark on a sensory adventure unlike any other. The keynote was presented from an immersed first-person perspective. Lead by the avatar Mercedes, the keynote was segmented into four chapters: Awakening, Evolution, Senses, and Promise Land. This revolutionary meta-journey not only introduced the brand new EQE to the luxury electric vehicle market, but also brought to life Mercedes’ long-term goal of making the world a better place for all living things.
