Rolls-Royce mini-program

Brief

Create a way that allows the massive digital natives in China to experience the beauty of Rolls-Royce while maintaining the legendary status of the brand.

劳斯莱斯向我们团队提出进一步与中国消费者互动的请求，希望顶级豪华车的品牌形象渗入更广阔的消费者心中。

Idea

Roll-Royce WeChat mini program - a platform that holds Roll-Royce stories and campaigns, seamlessly delivering the contents we crafted for the 1.25 million WeChat users.

我们为劳斯莱斯设计了第一款微信小程序，可用于承接新车发布campaign、浏览劳斯莱斯的故事、预约购车试驾等功能。

My Role

Served as the main designer to set up the template including the tonality, patterns, UI elements & KVs

本人为小程序的主要设计，产出小程序UI模版。

Click here to visit the campaign site

Click here to visit the live site Click here to visit the X70 series product site

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