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hongyu
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MINI Membership Day

Concept & UI & Art

MINI Membership Day

Brief

Create monthly events live on WeChat for MINI car owners to stay connected with the brand.

2021年中，MINI希望开启微信会员日活动，在每个月特定日期里与车主进行互动，提升车主对品牌的忠诚度。
Idea
We created a sustainable interaction system within MINI's app in WeChat. Members will receive MINI merch by answering simple questions we prepared every month.
作为MINI小程序的设计代理商，我们团队为MINI打造了全套会员日互动创意模版。MINI会员可在每个月的会员日通过答题获得MINI周边。
My Role
Initiated UI/UX wireframe & template. Brainstormed monthly event ideas. Designed KVs, program pages.
本人参与设计了主题KV、界面UI等素材。
Click here to visit the campaign site
Click here to visit the live siteClick here to visit the X70 series product site
No items found.
No items found.
2021年中，MINI希望开启微信会员日活动，在每个月特定日期里与车主进行互动，提升车主对品牌的忠诚度。
Idea
We created a sustainable interaction system within MINI's app in WeChat. Members will receive MINI merch by answering simple questions we prepared every month.
作为MINI小程序的设计代理商，我们团队为MINI打造了全套会员日互动创意模版。MINI会员可在每个月的会员日通过答题获得MINI周边。
Click here to visit the campaign site
Click here to visit the X70 series product siteClick here to visit AIIB's website
No items found.
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